In this short excerpt from the Diploma in Digital Marketing from Learning Force, we talk about 13 ways in which you can assess the performance of a digital marketing campaign. Much more detail is available within our Diploma. Join us to turbo boost your marketing career.
- Response rate
- Total sales
- Number of contacts purchasing
- Sales rate
- Number of enquiries
- Enquiry rate
- Cost per contact
- Cost per enquiry
- Cost per sale
- Conversion rate from enquiry to sale
- Average order value
- Renewal rate and
- Repeat purchase rate
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