Don’t get left behind, top digital marketing skills will allow you to compete

Our courses bridge the gap between theory and the real world practice. Not only can you achieve globally recognised certification, you will learn from industry experts. Who better to learn from than the people doing it every day?

Globally recognised certification

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The Chartered Institute of Marketing is an Ofqual regulated provider whose qualifications are also accredited by the European Marketing Confederation. This means that our Advanced Diploma in Digital Marketing includes the opportunity to gain an internationally recognised Ofqual Level 4 Certificate in Professional Digital Marketing (equivalent to NQF Level 6) and start your journey to Chartered Marketer status.

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Globally recognised certification

The Chartered Institute of Marketing is an Ofqual regulated provider whose qualifications are also accredited by the European Marketing Confederation. The Advanced Diploma in Digital Marketing includes the opportunity to gain the internationally recognised Ofqual Level 4 Certificate in Professional Digital Marketing (equivalent to QQI Level 6).

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Learn all that you need to know about Digital Marketing in one place

This is a comprehensive education in digital marketing. We’ll start by understanding the customer, talk about planning and monitoring marketing campaigns and so much more.

How the course is delivered

Format and schedule
  • The Diploma is delivered fully online. You can study in your own time.
  • There are approximately 10 hours of lectures and 10 hours of self-study time.
  • It is recommended that you aim to qualify within 2 to 6 months.
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  • Your learning is assessed as you go with in-module knowledge checks. There are no formal exams or assessments to be submitted.
  • You must successfully complete the theory, masterclasses and pitch training before qualifying. Although submitting a pitch club video is optional.

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Understanding Customer Behaviour

  • Understanding the Customer (social data, CRM data, digital footprint, search behaviours)
  • Customer Segmentation – Demographic, Geographic, Psychographic, Behavioural
  • Customer Personas – pen portraits
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  • The Customer Journey – Awareness, Consideration, Retention, Advocacy
  • Buying Factors – Psychological, Social, Cultural and Personal
  • Managing Customer Relationships (Peppers & Rogers)

A Focus on Content Marketing

  • Content Marketing Strategy (objectives, audience, type, channel, evaluation methods)
  • Goals of Content Marketing (incl. brand awareness, nurturing leads, customer engagement & generating sales)
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  • Steps of Content Marketing (incl. goal setting, KPIs, audience, channels, resources, calendar, creation, distribution & measuring results)
  • Making great content – Credibility, Shareability, Relevant, Timeliness, Authenticity, Brand & Uniqueness

Measuring Success

  • Marketing Objectives (using the SMART methodology)
  • Testing Awareness (Recall and Recognition)
  • Effectiveness Metrics (Response Rate, Total Sales, Sales Rate, Enquiries, Enquiry Rate, Cost per contact, Cost per inquiry, cost per sale, conversion rate, AOV, renewal rate, repeat purchase)
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  • Online measurements (impressions, clicks, CTR, average position, cost per click & more)
  • Marketing Analysis (heat maps, eye tracking, user testing, MV testing, A/B testing, Web stats)
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Our experts have worked for companies like

cars ireland General Electric Vodafone Virgin Media BBC
sky cars ireland independent.ie Mediahuis

Turbo boost your career with up to the minute learning

We offer masterclasses with industry experts who are doing digital marketing everyday. You’ll even have an opportunity to pitch your marketing ideas and get feedback from experienced marketers.

Masterclasses from industry experts will help you learn faster

For our marketing courses, we’ve teamed up with Mediahuis, the name behind well-known websites such as the Independent.ie and Belfasttelegraph.co.uk. Listen to the Head of Marketing and the Head of eCommerce give lessons from the front lines of marketing in Masterclasses and our Blog.

Experienced industry experts present our masterclasses

Practice pitching your ideas to real marketers

Get the chance to pitch your ideas to real marketers with our Pitch Club. Add this to your portfolio, use in your workplace or talk about at your next interview.

  • Receive training on how to pitch your ideas.
  • Submit a pitch video (optional) & receive feedback.
  • Listen to and learn from the pitches of others.

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Practice pitching your ideas to real marketers

Get the chance to pitch your ideas to real marketers with our Pitch Club. Add this to your portfolio, use in your workplace or talk about at your next interview.

  • Receive training on how to pitch your ideas.
  • Submit a pitch video (optional) & receive feedback.
  • Listen to and learn from the pitches of others.

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Very flexible and comprehensive

The bite size learning makes it easy to revise. I went through each of them two or three times. It's very well paced for someone who needs to dip in and out of it like me, currently I'm a stay-at-home Dad.

Stewart B.

The tutorials were excellent

I really thought the tutorials were excellent, very relevant to the stuff we'd studied and really interactive too. It was one of the rare occasions where I left feeling my knowledge had been enhanced.

Eoghan O'M.

Extremely useful for my career

I very much enjoyed the Masterclasses. Each expert has their own little tips and tricks. They talk about their successes and failures too which is refreshing.

Jason C.

Really worth the investment

In terms of the price of the course, I looked around and it's definitely value for money. I've already recommended it to a few of my colleagues.

Paul O'S.
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Who is this course aimed at?

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  • Those who want to acquire the mindset, the skills and the confidence that make good digital marketers so valuable.
  • Those in traditional marketing and want to upskill to digital.
  • Those who work alongside marketers and want to be able to understand their language
  • Those who have just graduated and want digital marketing skills to boost your career.
  • Business owners who want a digital strategy for your company.
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Get on this course

Choose start dates to suit you

Date December 01

11 places left

Duration 20 Hours
Price €990 €593
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Date December 15

19 places left

Duration 20 Hours
Price €990 €593
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Date January 01

20 places left

Duration 20 Hours
Price €990 €593
Mode Online
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Date January 15

20 places left

Duration 20 Hours
Price €990 €593
Mode Online
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Date February 01

20 places left

Duration 20 Hours
Price €990 €593
Mode Online
See Prices

Get skills that employers need, future proof your career

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A qualification from the CIM is valued by employers worldwide. This and access to our masterclasses will allow you to talk more confidently about Marketing, from planning to execution. Understand the entire digital marketing lifecycle from planning through to execution. Turbocharge your career with Learning Force.

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Banner man

Get skills employers need, future proof your career

A qualification from the CIM is valued by employers worldwide. This and access to our masterclasses will allow you to talk more confidently about Marketing, from planning to execution. Understand the entire digital marketing lifecycle from planning through to execution. Turbocharge your career with Learning Force.

Download Brochure Call me back

Flexible learning that fits around your schedule

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We’ve combined accredited courses with real world exclusive case studies to bridge the gap between theory and practice. Our courses are delivered entirely online, fitting around your busy life and personal schedule. You’ll receive a digital certificate and are invited to attend a virtual graduation ceremony.

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Learn the secrets of Digital Marketing from those doing it everyday

website image of ie

Learning Force draws on case studies from Mediahuis Ireland (formally INM), the name behind the Irish Independent, The Belfast Telegraph and other publications. In the course, Mediahuis reflects on all they have learned about digital marketing to remain highly successful, conveyed to you in exclusive masterclasses and an up to the minute Blog.

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website image of ie

Learn the secrets of Digital Marketing from those doing it everyday

Learning Force draws on case studies from Mediahuis Ireland (formally INM), the name behind the Irish Independent, The Belfast Telegraph and other publications. In the course, Mediahuis reflects on all they have learned about digital marketing to remain highly successful, conveyed to you in exclusive masterclasses and an up to the minute Blog.

Download Brochure Call me back

The Learning Experience

Keeping you informed, motivated and engaged is top of mind for us. That’s why we created a set of exclusive masterclasses that will not only inform but hopefully entertain. After all, story telling part of the DNA at the Irish Independent. Furthermore, our unique Pitch Club means that you can say you pitched your ideas to members of their Marketing function. A truly unique and challenging experience. We’re confident that our learning experience will turbo boost your Marketing career.

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Help when you learn with us
  • Access to the learning platform and video lectures.
  • Downloadable course material and recommended further reading.
  • Flexible payment options to assist you.
  • Compassionate support when personal circumstances require it.
  • Dedicated support phone line and email contact.

Frequently Asked Questions

Are there any entry requirements for the Diploma?

How long with the Diploma take to complete?

What’s the difference between the Diploma and the Advanced Diploma?

How is the coursework assessed?

Where does my Diploma come from? Where do I gradutate from?

What is the student experience like?

Are there flexible payment options?

82%

Your email marketing strategy is highly important. For example, welcome emails have an average open rate of 82% (GetResponse). Remember, 49% of all emails are opened on mobile devices. (IBM).

6x

103 trillion emails are sent each year (OptinMonster) but personalized emails get six times higher transaction rates, but only 30% of brands use them (Experian Marketing).

93%

of Millennials have compared online deals using a mobile device (Statista). 65% of consumers look up price comparisons on mobile while in a physical store (KPMG).

5 sec

Mobile websites that load in 5 seconds or less will end in a viewing session that’s 70% longer than their slower counterparts (omnicore). People are accessing 69% of their media on their smartphones.

67%

You can expect about 67% more leads every month if your brand has a blog compared to ones that don’t (LearnHub). However, 70% of marketers lack a consistent or integrated content strategy (rebeccalieb).

60%

Nearly two thirds of marketers create at least one piece of content each day (emarketer). Long-form content will get 77% more backlinks and triple the traffic, compared to shorter posts (wholesome commerce).

48%

With Influencer marketing on the rise, many marketers are capitalizing on the opportunity presented by influencers. Nearly half of marketers planned to increase their influencer marketing budgets in the years to come (linqia).

90%

Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic (ignite visibility).

5x

On Facebook, videos have a 6.15% engagement rate, compared to regular posts, which receive about 1.3% (statista). Video will make up 80% of consumer online traffic by 2020.

SEO #1

67% of marketers report SEO as the most effective tactic they implemented to grow their content strategy. The #1 result in Google’s organic search results has an average CTR of 31.7%. (Learn Hub).

Become a Digital Marketing Professional

Open up a whole new world of ideas and connections with this recognised course.

INSTANT ACCESS

Next course - December 01

€990 €593

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* To achieve the CIM Certificate in Professional Digital Marketing, you must pass the external CIM exam / assessments.