In this short excerpt from his masterclass for our Diploma in Digital Marketing, Head of Marketing and Promotions at Mediahuis Ireland, Lee Martin talks about the basics of identifying your target audience and how to reach them. In the extended masterclass, Lee goes on to talk about leveraging the psychology of marketing, leaning into concepts like scarcity, social proof and urgency. He also shows us how the perfect mix of digital and traditional marketing led to phenomenal success for one of Ireland’s best known brands.
Want to know more? Join Lee in his masterclass for our Diploma in Digital Marketing.