In this video, we present you with the introduction to Connor Diamond’s masterclass for our Diploma in Digital Marketing. Connor is Group Head of Digital Insights at Mediahuis Ireland. He speaks about how data is used to understand audiences better and to make more informed decisions. Data allows you to see what’s working and react much quicker, facilitating best possible return on investment. Connor and his team are experts in telling the story of what the data is saying, allowing the business to move quickly on their findings. He emphasises that you not only need the right software to deal with data from multiple sources, but also the right people in place to interrogate, analyse and visualise the data.
If you enjoyed the introduction to Connor’s masterclass, why not join our Diploma in Digital Marketing for for the full masterclass.