Ross believes that one of the biggest skills you could have is to be a problem solver. It is often the case that you set out a marketing strategy that does not really work as perfectly as you had planned. Marketers that can learn quickly and, through incremental gains, narrow in on the solution tend to be the more successful ones.
Being data-informed and user-driven also will help you in your career. Sometimes you also have to take a step back from your product. Pride can be a real problem if you let it be. For example, if you do something and you think it’s great, but ultimately the metrics or user research show that it’s not great, you have to have the ability to admit that and more on.
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